At Texas Original Compassionate Cultivation, our mission is to create the highest quality medicine that changes people’s lives. We stand beside all who believe in safe, legal and effective access to this powerful medicine. As fellow Texans, we see this as our responsibility to take care of our neighbors. Our vision is to transform Texas through the power and the truth of medical cannabis. We work alongside physicians and their patients with current qualifying conditions to supply prescription cannabis that can change lives.
The Director of Growth will lead marketing strategy and physician relationship development for Texas Original. This role is responsible for driving brand awareness, patient acquisition, and revenue growth while building and managing the physician pipeline that is essential to expanding patient access. The ideal candidate is both a strategic marketer and a relationship builder who can scale both functions within a highly regulated industry.
Key Responsibilities:
Marketing Strategy & Execution
Develop and execute a comprehensive marketing strategy that drives brand awareness, patient acquisition, revenue, and retention
Manage and optimize the marketing budget, ensuring strong ROI across all campaigns and channels
Lead go-to-market strategy for new product launches in collaboration with cross-functional teams
Build, shape, and lead the marketing team to support the company's growth objectives
Manage relationships with external vendors, agencies, and contractors
Develop and implement an AI strategy to streamline and optimize marketing workflows and processes
Physician Relationship Development
Build and manage a pipeline of new physicians entering the Texas Compassionate Use Program (TCUP)
Develop and execute onboarding processes for new physicians and retention strategies to strengthen long-term physician relationships
Maintain regular, proactive communication with physicians enrolled in the program
Create physician education materials covering product formulations, dosing guidelines, and program participation
Develop and execute physician education events, webinars, and lunch-and-learns to drive engagement and program awareness
Build and manage a team of physician relationship managers to scale outreach and support
Understand physician pain points and develop clear, accessible guidelines addressing common questions around liability, product formulations, and dosing
What You'll Need To Succeed:
7+ years of experience leading marketing or growth teams
Proven track record of building and executing marketing strategies that drive measurable revenue and acquisition results
Strong understanding of digital marketing, analytics platforms, and CRM tools like HubSpot
Experience building and leading marketing teams
Proven ability to leverage AI tools to optimize marketing operations
Comfort operating in a highly regulated environment with evolving compliance requirements
Experience in healthcare, pharmaceuticals, finance, or other regulated industries strongly preferred
Excellent communication, presentation, and interpersonal skills